In a nutshell, I help businesses minimize their weakness, capitalize on their strengths and recognize new opportunities for growth.
Upon graduating from St. Olaf College in 1983, I used my BA in Secondary English Education to teach grammar and literature in grades 7-12. I did not teach to the test; I taught my students to question, analyze, and look at the world from a wide variety of viewpoints. I segued into working as a freelance writer and editor in 1993, writing children’s book reviews, working as a outreach coordinator for a non-profit, editing a master’s thesis, and writing articles for a wide range of publications. I remember when the internet was the Wild West, utterly disorganized; one never knew what one might find by entering a keyword in the search bar.
I acquired my business acumen not by book-knowledge alone–although I learned much from Napoleon Hill’s Think and Grow Rich, Jay Conrad Levinson’s Guerilla Marketing and Fish! by John Christensen–but by pulling up my sleeves and testing marketing principles. I taught myself to create websites, blogging, podcasting and search engine optimizing techniques, starting in 2003 with a site for a bridal shop and conference center in TN. In 2007 when a bridal magazine lost its web manager to illness, I designed a brand new site and created “spotlight pages” that put favored specialists on the map. I made the International Who’s Who Directory of Women in E-commerce in 2009 for The New TN Woman, then I was named a top female blogger in 2010, as The New US Woman. I helped fledgling companies fly, started city sites, and taught myself Joomla so I could write a curriculum manual to teach site owners how to add content.
My work as an event planner helped with every new business launch; writing press releases and creating seminars to generate buzz was part and parcel of this work. I am a very detail-oriented editor and catch mistakes others had missed for years, improving their media kits. When people see my sites, they say, “It’s as if you have read my mind. Everything is so well laid out. You anticipate what I want to know.” That’s when I feel like I’ve accomplished my purpose!