About

In a nutshell, I help businesses minimize their weakness, capitalize on their strengths and recognize new opportunities for growth.

Upon graduating from St. Olaf College in 1983, I used my BA in Secondary English Education to teach grammar and literature in grades 7-12. I did not teach to the test; I taught my students to question, analyze, and look at the world from a wide variety of viewpoints.  I segued into working as a freelance writer and editor in 1993, writing children’s book reviews, working as a outreach coordinator for a non-profit, editing a master’s thesis, and writing articles for a wide range of publications. I remember when the internet was the Wild West, utterly disorganized, never knowing what you’d find by entering the search via that distinctive AOL dial-up tone.

I acquired my business acumen not by book-knowledge alone–although I learned much from Napoleon Hill’s Think and Grow Rich, Jay Conrad Levinson’s Guerilla Marketing and Fish! by John Christensen–but by pulling up my sleeves and testing marketing  principles. I taught myself to create websites, blogging, podcasting and search engine optimizing techniques, starting in 2003 with a site for a bridal shop and conference center in Nashville, TN.  In 2007 when a bridal magazine lost its web manager to illness, I designed a brand new site and created “spotlight pages” that put favored specialists on the map. I was named a top female blogger in 2010, as The New US Woman.  I helped a fledgling company, isurfAmerica, start city sites and taught myself Joomla so I could write a curriculum manual to teach their site owners how to add content to their sites.

My work as an event planner helped with every new business launch; writing press releases and creating seminars to generate buzz was part and parcel of this work. I am a very detail-oriented editor and caught mistakes others had missed for years, improving their media kits. In 2009, I created a website to launch my father’s CD, Expressions of Love. In 2020, I continue to be the manager for my father’s site,  The Carpenter Craftsman, and The Ultimate NC Relocation Guide.

When people see my sites, they usually say, “It’s as if you have read my mind. Everything is so well laid out. You anticipate what I want to know.” That’s when I feel like I’ve accomplished my purpose!