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“A man who stops marketing to save money is like a man who stops his watch to save time.”–Henry Ford


Welcome to my site!

RFI bring to the table the skills every company needs to succeed in today’s competitive market! I’ve worked in the wedding industry, the construction industry, the health and nutrition industry, the web communications industry, the publications industry—my skill set is very versatile.

I’ve worked solo, in a team of three, with a crew of over 100 vendors, in a classroom, from a corporate corner office and from my well-designed home office. I realize that many market in a “flight of the bumblebee” style using expensive PPC campaigns; I do not. I believe CONTENT is KING and is the only thing online that endures to give you repeat business, so well-written content is my focus.

My background as an English teacher and editor ensures your branding will be consistent and coherent; I have the ability to organize business and social events that lead to an increased client base and nationwide recognition. I am skilled at contract negotiation, trade show organization, and public relations. If content writing, editing or proofing is required, my portfolio includes examples for you to view. All content has been copyrighted and I am the author.

Researching content ideas, sourcing creative items like photos, drafting posts for social media campaigns, proofing all written and online content, developing better keywords and designing more appealing website pages—these are what I do best. I would be happy to share how I took a local product and put it on its first store shelf two months later. I can do the same for you!

Many people do not know the difference between sales and marketing; they are as different as salt and pepper. Well done marketing is required to sell anything. If you put the cart before the horse and try to sell without having primed the pump with marketing, your sales staff will become frustrated and ultimately leave. There are no short-cuts to the creation of a well-conceived marketing plan. My focus is on marketing.

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Sincerely,

Rosanne Ferreri, East Coast Marketing Lady

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