“A man who stops advertising to save money…

is like a man who stops a clock to save time.”-Henry Ford

For the past 20+ years, I have used my BA in Secondary English Education from St. Olaf College to help clients grow their business.  My career highlights can be viewed in the portfolio section of this website. I began in the classroom in 1983, teaching 7-12th grade grammar and literature, and I segued into the business realm in 1993. I am an ace wordsmith, linguistic content writer, and internet savvy marketer and can take your project from conception to completion. My focus is on marketing, not sales. What I do builds the foundation for your company’s growth and should be accomplished before you ever send a representative out with product in hand or open your doorway to new customers. Like a home, if you fail to build a solid foundation, the entire structure above will topple in short order. Slow and steady content development will always win the race over faster pay-per-click schemes, and those who have been in business more than 20 years know this secret and thrive despite any change in the economy or season. My business is a sole proprietorship and the “East Coast Marketing Lady” is my moniker/nickname, not my business name.  I have also gone by “Concise Editing Professional” and “Online Marketing Lady” and given I live on the East Coast, it just makes sense.

People often ask me to “look at their site” and “give them suggestions.” Yes, I do perform this request. I charge a fee of $65-$125 depending upon the number of pages I am requested to review…for a 3 page site, I would write a two-page assessment in which I note all typo’s and make general suggestions for improving content. Actual content revisions are not included; they are charged at $40/hour. One article takes two hours to research, compose and prepare for online inclusion with tags, so budget accordingly!